Just got back from Brown Sugar in west Oakland- an already established hot spot. This particular hot spot John is uncommonly unfriendly toward, as he considers it a signpost of gentrification in the surrounding neighborhood, but I drag him with me anyway, cause it's freaking tasty. The trick is never to go on a Saturday or Sunday- it gets packed. Also, don't go when you're starving to death cause even on weekdays you're likely to have a 20 min wait, which puts eating time at about an hour after arrival (then imposing the 'I'm starving to death' panic, making you scarf your food while burning your mouth on lava-hot cheese).
I’ve already been there a few times, and have settled into a favorite meal: I usually order a waffle (at a whopping $8) and a side of mac and cheese. Their waffles are definitely a thing to behold- they're made with some kind of corn meal which gives them a light, crispy texture normally suited to fancy desserts. Then they throw a slat of brown sugar butter on the top, and offer a side of apple cider syrup. That's right, APPLE. CIDER. SYRUP. The result is a magical sweet treat that can't really be replicated elsewhere. I think it's worth the 8 bucks, but not everyone is interested in blowing 8 bucks on something that disappears in a few minutes...
The mac and cheese is done in closer-to-southern-style, without really going there. I'm comparing it in my mind to my South Carolina, favorite southern-style cook Julie, whose mac and cheese makes me feel like I'm melting with joy; Brown Sugar's mac and cheese has a lighter cheese sauce, just this side of custard. They lack the mini-jackpots of cheese patches but, much to my delight, they keep to the tradition of bread crumb topping- it's just good!
All in all, it feels like a euro-take on southern cooking- like a tasty, but lighter and less wholely indulgent version of soul food. They offer a chicken and waffle meal (that I've never had) and their pulled pork is a keeper (but probably doesn't beat Phat Matt's). I'd skip their cheddar cheese scallion and bacon biscuits, they sound crazy good but don't really deliver. Also, I've only had pleasant experiences with the staff, and given how overwhelmed they must be, I'd say that goes a long way.
Look, if you haven't had this waffle, and you're located in San Francisco, I promise it's worth the pilgrimage of crossing the bridge.